Women Online: Digital marketing training for immigrant women from Ukraine in Latvia and Estonia

Project description

A common cross-border opportunity is represented by a reskilling for a profession, which is currently demanded on the labour market and has a further growth potential; namely – Digital Marketer. Therefore, project overall objective is to design and conduct a Digital Marketing Training Course “Women Online” for immigrant women from Ukraine in order to increase their competitiveness on the labour market and enable them to get a job. The partners will design and conduct a Digital Marketing Training Course  for Ukrainian women. During the workshops, trainees will learn and practice 8 core digital marketing topics under the guidance of professional and innovative speakers. Online master-classes will be dedicated to the following topics: boosting creativity, creation of viral content and ways to promote handmade products online.  Participation of digital marketing practitioners and interactions between them and trainees will be widely integrated into the course. 70 immigrant women from Ukraine, who arrived to Latvia and Estonia as refugees, and reside in Zemgale, Riga and Riga region in Latvia and Põhja-Eesti region in Estonia, will actively participate in the training course during 2 rounds. Both Latvian and Estonian trainees will receive a Certificate of Completion signed by the Latvian University of  Life Sciences and Technologies, which will outline topics and learning hours. The hours can be transferred into credit points in formal education.